A new standard of care is coming to the beauty industry.
Every Chair Holds a Story.
The Care Chair was created from a moment that revealed a gap no one was talking about. While working with survivors of human trafficking during a beauty event, what should have been a moment of care became overwhelming for some of the women receiving services. Sitting in the chair, being touched, or simply being in that environment triggered emotions that the professionals around them weren’t equipped to recognize or navigate. In that moment, it became clear that something was missing. The beauty industry is built on human connection, yet there is little to no training on how to support clients who may be carrying trauma. The Care Chair was created to fill that gap, bringing awareness, compassion, and real-world understanding into an industry that has the power to impact people far beyond appearance.
CEO and Founder
Veronica Robles is an internationally acclaimed makeup artist, educator, and advocate dedicated to empowering women through the revelation of their natural beauty and inner strength. With nearly three decades of experience in the beauty industry, Veronica has earned the trust of influential and high-profile clients, preparing them to shine confidently on camera, on stage, and in front of audiences.
Her work has taken her around the world, contributing her expertise to prestigious red carpet events, exclusive gatherings with renowned motivational speakers, elite Fashion Week showcases in global fashion capitals including New York City, Paris, and the Maldives.
But beyond the artistry, Veronica is a proud mother of three beautiful children and a loving grandmother—roles that have shaped her compassion, incredible strength, and deep desire to create a better world for the next generation.
Beyond creating timeless and extraordinary looks, Veronica understands the profound connection between external transformation and a woman’s inner confidence. Her work goes far deeper than makeup artistry—she teaches women how to embrace their authentic beauty, reconnect with their worth, and cultivate self-love. For Veronica, true beauty radiates from within.
Driven by a lifelong mission to uplift and transform women’s lives, Veronica founded a nonprofit organization dedicated to supporting survivors of human trafficking and domestic violence. Through this work, she discovered a critical gap:
Inspired by her own lived experiences and her work with survivors, Veronica created The Care Chair, a pioneering trauma-informed curriculum designed specifically for beauty professionals.
Through her artistry, advocacy, and education, Veronica continues to transform the beauty industry into a space of compassion, healing, and empowerment—helping women everywhere become confident, radiant, and unstoppable versions of themselves.
– ‘It all started in the chair…because every chair holds a story.”
Veronica Robles
Advisory Council | Clinical Advisor
Juliana Goldberg is an entrepreneur and brand strategist with over 15 years of experience working with professionals and entrepreneurs through photography, branding, and marketing. As co-founder of JG Brands, she has helped businesses build trust-driven brands, elevate their public presence, and create meaningful client experiences.
Juliana leads brand strategy, platform development, and movement positioning. Her role focuses on shaping the vision of TCC, expanding its reach, and building a recognizable standard that professionals and organizations are proud to represent.
Her strengths lie in strategic brand development, audience connection, and creating platforms that unite education, purpose, and community to elevate the cosmetology industry.
Communication and Awareness Strategist
Chelsea Cerna works at the intersection of storytelling, communication, and social impact. She helps organizations clarify their message and share meaningful stories that build connection, inspire action, and create positive change. With experience in social media and marketing strategy, Chelsea understands how thoughtful storytelling can expand a mission and bring communities together around important causes.
At The Care Chair, Chelsea supports the organization’s communication and storytelling efforts across social media and marketing platforms. She helps translate TCC’s mission into clear, compelling narratives that elevate awareness around trauma-informed education in the cosmetology industry. Chelsea is passionate about responsible storytelling and believes that when people feel safe to share their experiences, it creates space for deeper compassion, understanding, and lasting impact.
01 INDUSTRY IMPACT
We are raising the standard of what it means to be a beauty professional. TCC brings awareness, communication, and emotional intelligence into the industry, helping stylists and salons create spaces that feel as good as they look. Through this work, professionals become part of a shared standard rooted in compassion and respect, with TCC badges displayed proudly as a quiet signal that care truly comes first.
02 HUMAN IMPACT
Behind every appointment is a human being. Many clients walk into salons carrying experiences we cannot see, and for some, even sitting in a chair can feel overwhelming. TCC is working to change that by creating environments where clients feel safe, respected, and genuinely cared for, with a vision of having a trained professional in every zip code.
03 GIVING BACK
The impact of TCC extends beyond the chair. A portion of every course sold supports nonprofit organizations helping individuals affected by trauma, including survivors of human trafficking through organizations like New Light New Life. Every person who joins becomes part of something bigger, contributing to meaningful change in the lives of others.
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